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Digital Marketing Analyst

Company: Luxury Card
Location: Aliso Viejo
Posted on: September 20, 2022

Job Description:

Luxury Card is seeking a Digital Marketing Analyst to join our marketing team. The primary responsibility of the role is to initiate and enhance digital campaigns across multiple digital marketing platforms and outside vendors. This position will also be responsible for providing reporting and analysis of each channel's performance, as well as assisting in strategy and planning. The ideal candidate is data-driven and has experience manipulating data and designing reports that tell a clear story. This role is based in our Aliso Viejo, CA office. The role is not open to remote work.
Primary Responsibilities

  • Growth, management, and optimization of digital channels for new customer acquisition. Comfortable negotiating agreements and managing outside vendors.
  • Manages data necessary for reporting, analytics, and trend tools including Google Analytics 4 and internal databases.
  • Constant testing of audiences, placements, solutions, and creative, including structured A/B tests. Familiar with UTM parameters that allow for accurate tracking and measurement.
  • Own relationships with assigned third-party solutions and make decisions based on their performance.
  • Manage performance across a variety of marketing channels: search, programmatic display, paid social, affiliate, prospecting email, and rich media.
  • Plan and communicate new campaigns and marketing opportunities.
  • Stay up-to-date on digital marketing trends, technologies, and approaches.
  • Develop reports and analytics to monitor digital performance and progress of campaigns.
    Minimum Qualifications
    • 3+ Years of total experience specifically in direct response marketing with direct experience with programmatic media buying, setting up campaigns, tracking performance, and optimization.
    • Hands-on experience running media buys across buying platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, and YouTube.
    • Demonstrates knowledge of marketing solutions, strategy, and tools to be able to run advertising campaigns effectively.
    • - Advanced Excel skills in pivot tables, vlookup, formulas, and manipulating data to identify trends.
    • Sound time management skills, high integrity to work independently as well as superior interpersonal skills to collaborate and work well with other team members.
    • Exemplifies sound judgment and the ability to maintain strict confidentiality, and work efficiently to operate in a fast-paced, environment.
    • Can work effectively under pressure with a sense of urgency with deadlines.
    • Bachelor's degree in marketing, business analytics, statistics, or applied economics desired.
      Preferred Qualifications
      • 1+ years of experience programming and managing data in a SQL environment.
      • Proven collaborator and relationship-builder with experience in negotiating new agreements with diverse partners.

Keywords: Luxury Card, Aliso Viejo , Digital Marketing Analyst, Professions , Aliso Viejo, California

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