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Director, Product Management

Company: NeoGenomics Laboratories
Location: Aliso Viejo
Posted on: June 6, 2021

Job Description:

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking for a Director, Product Management who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:

As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary:

The Director of Product Management is accountable for optimizing the value of the overall Clinical Services division diagnostic test portfolio by actively managing the Clinical Services Product management team to ensure effective life cycle management and best in class launch plans for strategically important new products.

The DPM will also have personal responsibility to manage the clinical division next generation sequencing (NGS) portfolio, including necessary product updates to ensure it meets and exceeds customer expectations in light of the driven dynamic. DPM will continuously analyze the NGS portfolio across solid tumor and hematologic diseases, at the product level, and develop strategies and tactics to support client uptake across the entire NGS product portfolio.

The DPM uses voice of the customer, market data, competitive intelligence, literature to recommend new products and maintain and enhance existing ones; monitors business and service levels; develops marketing messages, content, and goals; and serves as the product specialist in support of sales and internal customers. The DPM will be responsible for representing the commercial organization in the Assay Innovation, Development, Launch process. In addition to the normal basic new test launches, the DPM will be assigned to manage key commercial launches that may be the result of partnership that Neo has with Biotech/Pharma partners to introduce companion diagnostics in conjunction with the partner's therapeutic product launch. This is a technical role requiring knowledge of the laboratory testing, biotechnology, and or cancer biology.


  • Lead Clinical Services product life-cycle management, including prioritizing the launch of products and the retirement of certain products
  • Lead product positioning, message development, and implementation through launch plans, roadmaps, content creation and maintenance of marketing plans, online resources, sales brochures, product technical sheets, laboratory reports, product presentations, social networking content, advertising, and sales training. Includes responsibility for both clinical/scientific and marketing business components
  • Investigate, compile & synthesize market data
  • Develop & lead KOL relationships
  • Promote scientific awareness and reputation by facilitating speakers, webinars, presentations and publications
  • Develop product forecasts and financial forecasts for assigned lines
  • Monitor major competitive products for ongoing revenue and profitability
  • Work with sales leadership and sales team members to see clients, understand and prioritize customer needs and gain feedback on proposed ongoing initiatives. Deliver findings to business development and product teams
  • Drives promotional campaigns via print collateral and online resources that support the clinical and economic value of the product line to achieve sales objectives.
  • Drives the development of the marketing plan for assigned product(s) / service(s); executes marketing plan within budget.
  • Understands market data, trends, customer attitudes and behaviors and the competitive landscape to improve current and future opportunities; utilizes market intelligence in market planning and decision making.
  • Collaborates with business development to provide input on market receptivity to proposed diagnostic tests.
  • Acts as a spokesperson for marketing program and team; creates communication plan and generates internal excitement.
  • Assists medical team with creation of accurate language for report macros, and provides disease specific references for utilization on reports.
  • Regularly develops appropriate content to help drive awareness or education regarding tests; could include writing of abstracts, white papers, articles
  • Lead key marketing/ commercialization process improvement activities for launch
  • Primary facilitator of commercialization of new or enhanced test services
  • Collects, analyzes, and interprets clinical data and uses information appropriately assist R&D with project decisions and prioritization.
  • Prepares and conducts internal meetings to support commercialization sub-team activities (e.g. reimbursement, marketing, billing etc.)
  • Participate in Assay Innovation and Assay Development meetings as commercial leader of assigned diagnostic tests
  • Prepare Assay Launch checklists; works with project management to drive commercial subgroups where appropriate
  • Prepare Assay Discontinuation checklists
  • Leads launch preparation for assigned CDx products that are in conjunction with an external Biotech or Pharma partner's therapeutic drug launch


Bachelor's degree required; Master's degree highly preferred; degree in scientific discipline preferred

8+ years of product management/marketing experience

Laboratory or clinical diagnostics experience

Laboratory diagnostics, drug, device, regulated product launch experience


  • Clinically minded driver that will take ownership of multiple simultaneous projects.
  • Advanced knowledge of clinical research tools and laboratory market environment
  • Ability to work under deadline pressure and extra hours if needed on assignments.
  • Proficient with MS Office programs.
  • Excellent verbal and written communication skills, including editing and proofing.
  • Ability to travel occasionally for off -site meetings, tradeshows, etc.
  • Must be able to work in a biohazard environment and comply with safety policies and Standards outlined in the Safety Manual

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Keywords: NeoGenomics Laboratories, Aliso Viejo , Director, Product Management, Other , Aliso Viejo, California

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