Marketing Content Writer

Company: Metagenics
Location: Aliso Viejo
Posted on: May 3, 2021

Job Description:

Metagenics is a global lifestyle medicine company, offering products and programs exclusively to health care practitioners. For over 30 years, we have been driven by a scientific concept: How the right nutrition can help people realize their best health possible. We don't compromise on safety, efficacy, or quality - to make sure that we deliver the best results possible. Time after time. Bottle after bottle. We carefully monitor all products to assure purity and safety, from formulation and ingredient selection all the way to the final product.We offer more educational support for health care professionals than anyone else in our field - keeping them in touch with the latest research and nutritional approaches to help manage today’s most common illnesses. Metagenics is dedicated to helping people live a happier, healthier life by realizing their genetic potential.Position overview:This position requires the ability to write attention-getting, practitioner- and patient-facing marketing communications pieces including blog posts, eBlasts, and SEO-compliant web copy. The Marketing Content Writer will also be responsible for the development and completion of targeted scientific cornerstone content.An ability to search, understand, interpret, edit, and appropriately articulate nutritionally oriented scientific research is also essential to this position. In the long term, this position will require an understanding of the latest applications of clinical nutrition and nutritional biochemistry, of FDA (DSHEA) and FTC labeling regulations, and of the culture and sensitivities of the “practitioner” niche of the natural products industry. For those from outside the industry, the ability to learn quickly and adapt to the style and rules governing this industry will be a strong indicator of longevity and success in this position.This position supports Metagenics, Bariatric Advantage, and all nonspecified sister divisions.What you'll do:Summary: Write articles, papers, and product literature that are used for both educational and marketing purposes. These are written following DSHEA guidelines.ProjectsWork with product management/ category management, events team, and MARCOM teams such as Digital and Customer Marketing to determine their writing projects and due dates. Review and edit their work throughout each project.Writing and EditingCreate or edit the following materials:Practitioner Pieces (Detail Aids, Clinical Guides, Science Reviews)Write and edit practitioner pieces. These are some of our most important sales tools and are used to detail the benefits and rationale of a specific product or occasionally a group of products. This is an ongoing task.Patient Education (Product Brochures, Formula Focus Sheets, etc.)Create and edit patient pieces. These brochures are designed to provide information about new and existing products that are grouped together under a specific health topic. They are provided to our customers who distribute them to their patients.Blog PostsResearch and write creative, educational posts with supporting references to promote Marketing calendar themes. Brainstorm with the Writing and Marketing teams to determine topics of interest to our audience.Product Catalogs Edit and occasionally write copy on all revised formulas, adding new product information, updating structure/function claims, revising the ingredient cross-reference chart and excipient grid, and writing new introductory copy.Company Brochures Edit and occasionally write copy that promotes the Metagenics Difference through corporate brochures for both practitioners and patientsStatement & Invoice StuffersThese creative double-sided pieces are noninventory literature to promote product specials.Ad CopyConcept, write, and edit copy for ads placed in technical or consumer trade journals or magazines with input from the Marketing group.Email NewslettersWrite copy for weekly practitioner newsletters.Presentations (Sales, Science, and Nutrition Masters)Edit presentations, revise copy as needed.DigitalWrite and edit copy for websites and landing pages, both practitioner- and patient-facing. Work with the Social team to strategize and write copy for posts on all social media platforms.Miscellaneous TasksOther writing and editing assignments may arise from time to time, such as product summaries, special brochures, letters, etc.Label ReviewResponsible for reviewing all label copy to ensure accuracy and consistency, in addition to writing the left panel label copy. Maintain the Label Format Guidelines document to keep others up to date with correct labeling procedures.Maintain Style GuideWork with the Writing team to update the company style guide as needed. Enforce style guide through written copy and reviews of all materials.This role will also assist with other ad hoc projects as assigned.You'll love this job if you're:A strong communicator and collaborator and work effectively with all members of the organization, from individual contributors to top execsHighly analytical and strategic; your problem-solving skills are unparalleledQuick on your feet—when problems arise, you reliably produce responses and solutionsWhat you'll need:Experience/Training/EducationCollege or university degree in marketing, advertising, or journalismRD or nutritionist or similar credentials a plusMWC certification a plus 5-7 years of writing experienceExtensive editing and proofreading experiencePrevious work in biochemistry, nutrition, or pharmaceuticals preferredKnowledge ofMarketing writing styleResearch via the InternetWriting for electronic mediaProofreading techniquesCurrent knowledge of the healthcare industry preferredSkills/AbilitiesExcellent writing, grammar, and proofreading skillsAbility to work independently as well as part of a team and be proactive and self-drivenAbility to multitask, prioritize tasks/responsibilities, and meet expected timelinesAbility to read and evaluate technical information and find relevant studies to support assigned topicsComputer skills in MS Word, InternetPhysical requirements/working conditions:Sits at a computer station, meeting table or work desk for more than two-thirds of each dayStands and walks to other stations and departments throughout the dayUses hands and fingers to operate computers and office equipment most of the dayMay stoop or crouch to access files or storageRequires clear vision at 20 inches or less with or without corrective lensesHearing and speech within normal ranges and sufficient for clear communication face to face and especially via the telephoneLifts up to 10 pounds regularly; lifts 25 pounds occasionallyExposed to noise levels typical of office environmentsMental and reasoning requirements:Uses critical thinking skills to work with documents and spreadsheets and interpret information furnished in written, oral, diagram, or schedule formAble to review complex documents like contracts and leasesAble to review quantitative and qualitative work and identify questionable itemsExpert problem-solving and data-analysis skillsAble to set goals based on available information and to plan work in order to meet deadlinesAble to formulate appropriate responses to requests for data, services, and information from internal or external customers with a wide range of personalities and demeanorsAble to project likely future occurrences based on current or historical dataAble to work independently and react quickly to changing priorities with a consistent sense of urgencyMetagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenicstakes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.Click here for Metagenics’ California Data Privacy Act Disclosure#LI-POSTIND123

Keywords: Metagenics, Aliso Viejo , Marketing Content Writer, Other , Aliso Viejo, California