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Director of Sales

Company: Pacifica Hotels
Location: Aliso Viejo
Posted on: September 17, 2020

Job Description:

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Pacifica Hotels is excited to announce it is accepting applications for Director of Sales of the Le Meridien Hotel Arcadia. Scheduled to open in February of 2021, this 227 room property sits across the street from the iconic Santa Anita racetrack in downtown Arcadia. The ideal candidate will have a minimum of 5 years of full-service, upscale, branded Director of Sales experience and pre-opening experience preferred.

Pacifica Hotels has a proud, nearly 50-year history of managing high-quality properties in premier coastal destinations and has been consistently listed in the top 10 Hotel Management Companies in the United States by Hotel Business magazine. Our General Managers are truly hands-on and thrive in a collaborative, positive and engaged environment that values teamwork, individual worth and a consistent standard of excellence.

“I have been with Pacifica Hotels for nearly 14 years. This biggest compelling attribute Pacifica has is that it allows their GM’s to display their entrepreneurial skill set. GM’s are given parameters but GM’s can run with ideas and take ownership. There is autonomy and accountability for results. It is this autonomy that has enabled me to flourish with the company and deliver some great results. The results have garnered me the opportunity to be promoted within the company to the position of Regional Director of Operations. Pacifica is a great company and I am very fortunate to be working with a company that values individual worth.”

- Ruben, Director of Operations

Core functions of the position, but are not limited to the following;

Act as the Point of Contact and “Face” of the hotel, introducing hotel to the local community and businesses

Manage strong relationships with local Bureau and larger corporations bringing revenue to the hotel.

Collaborate with GM and Revenue Management to ensure revenue maximization with all corporate / groups opportunities.

Work closely with F & B team and Sale Team to establish strategic plans & pricing a for all activation points throughout the hotel.

Exceeding Guest Expectations - Providing services that are above and beyond for guest satisfaction and retention.

Demonstrating Leadership - Utilizing interpersonal and communication skills to lead, influence and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.

Modeling Appropriate Behaviors - Serving as a role model to demonstrate appropriate behaviors.

Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.

Responsible for increasing revenues by soliciting new mid-week/week-end business, including food and beverage, banquet and meeting room sales on behalf of the hotels through: 1. Directing solicitation calls to local business and prospective leads.

2. Soliciting and qualify potential new accounts.

3. Understanding and maximizing all of the hotel’s revenue channels.

4. Analyzing current and potential business segments and coordinating all activities to maintain and increase revenue and market share.

5. Effectively service and grow existing accounts.

6. Participating in industry and civic organizations representing opportunities for future public relations and new business.

Pro-actively pursue, organize and book sleeping rooms and group business for the hotels.

Create and promote a positive team environment for catering and sales support.

Have ongoing knowledge of the competition's product and current marketing strategies.

Communicate effectively with all hotel departments to ensure group arrangements are carried out as efficiently as possible.

Promote a professional, positive image of the hotels at all times through personal appearance, civic functions and general public relations.

Complete sales objectives and ongoing action plan, as directed by the Corporate Director of Sales & Marketing.

Provide adequate follow-up and solicit repeat bookings.

Complete weekly and monthly sales reports.

Respond promptly to all sales related inquires and correspondence from customers, prospects and lead referrals.

Conduct weekly quota of pro-active sales calls in the form of telephone calls, office appointments, blitzes, hotel site inspections, trade shows and networking functions/meetings.

Saturate and grow existing accounts.

Confirm group bookings using availability and rate guidelines approved by the General Manager.

Promote all Company managed hotels when appropriate.

Travel as necessary for sales calls and trade shows.

Respond promptly to requests by the Operational Supervisor and Corporate Director of Sales & Marketing for reports and other assignments.

Other duties from time to time as assigned by General Manager and Corporate Director of Sales & Marketing.

Markets:

1. GROUP BUSINESS: Tour, SMERF, Corporate, Association and Government

2. FIT - Foreign Independent Travel (contracts approved by Pacifica Hotel Company)

3. LEISURE

Booking Objective: Specific goals to be established after 90 days.

Health Benefits, Travel Perks & More

Medical, Dental and Vision Insurance, 401k, Vacation and Sick Leave are offered with this position. We also encourage quarterly team building and giving back to the communities in which we work through regular volunteering, and select charity promotions throughout the year.

Qualifications Behaviors Preferred

Innovative : Consistently introduces new ideas and demonstrates original thinking

Team Player : Works well as a member of a group

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Enthusiastic : Shows intense and eager enjoyment and interest

Experience Required

Previous Hotel Management Experience• Understanding of all hotel revenue generation segmentation• Strong presentation and writing skills• A passion for hospitality

Strong presentation, communication and organizational skills

5 years: Minimum of five years in related role.

Keywords: Pacifica Hotels, Aliso Viejo , Director of Sales, Other , Aliso Viejo, California

Click here to apply!

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