Traditional Media Director
Company: VirtualVocations
Location: Vista
Posted on: May 20, 2025
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Job Description:
A company is looking for a Traditional Media Director
responsible for leading the strategy, execution, and performance of
TV and Direct Mail channels.
Key Responsibilities
Lead strategy and execution for TV and Direct Mail campaigns to
meet business goals
Manage and mentor a team of marketing associates, setting goals and
providing support
Analyze campaign performance and present results to stakeholders,
identifying trends and opportunities
Required Qualifications
Bachelor's Degree in Marketing, Communications, Business, or a
related field
Minimum 5 years of marketing experience focused on media,
particularly DRTV and Direct Mail
Experience with Over-the-Top (OTT) TV ad placement preferred
Hands-on media buying experience, including traditional media and
direct response television
Strong proficiency with analytics tools (Excel, Tableau, Power BI)
for campaign performance analysis
Keywords: VirtualVocations, Aliso Viejo , Traditional Media Director, Executive , Vista, California
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