Content Marketing Manager

Company: Vertos Medical
Location: Aliso Viejo
Posted on: September 20, 2023

Job Description:

Position:





Content Marketing Manager











Location:



Aliso Viejo, CA











Job Id:



188






# of Openings:



0











Content Marketing Manager



POSITION SUMMARY

Responsible for creating educational and compelling healthcare-related content across various mediums, while also developing and executing content marketing strategies that align with organizational objectives and help drive engagement. Serve as a voice of the organization, ensuring that all content is consistent, cohesive, informative, and adheres to corporate branding and messaging guidelines to establish the organization as a trusted industry leader. Collaborate with the marketing department, cross-functionally, and external vendors to achieve organizational objectives.



ESSENTIAL FUNCTIONS OF THE POSITION

• 
  
• Content Strategy Development: Collaborate with the Marketing team and vendors to develop content strategies aligned with organizational brand objectives and target audiences.
  
• Identify key topics and themes that support organizational marketing goals and resonate across patient, healthcare professional, direct-to-consumer (DTC), and referral audiences.
  
• Brand Messaging: Develop a deep understanding of our brand, messaging, claims, and clinical citations. Manage consistency, cohesiveness, and uniformity in all materials and ensure compliance with regulatory requirements. Incorporate any new messaging and data to the corporate claims matrix.
  
• Copywriting and Content Creation: Craft clear, concise, engaging, high-quality copy and content for various marketing needs including blog posts, articles, social media posts, SEO campaigns, website and landing pages, email campaigns, product descriptions, advertisements, presentations, video scripts, press releases, and more. Adjust writing style to different mediums and target audiences. Identify opportunities for innovation and propose new content ideas that align with our corporate and educational objectives. Ensure that all content is consistent with our brand voice, style, and guidelines.
  
• Editing and Proofreading: Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines. Proofread all written materials to eliminate errors and inconsistencies, and to maintain a high standard of quality and professionalism. Function as the primary reviewer on all communications and documents for content submission.
  
• Presentation Decks: Oversee and manage content updates across multiple presentation decks, ensuring that messaging, data, and citations are uniform and consistent.
  
• Collaboration and Stakeholder Engagement: Work closely with cross-functional teams, including Marketing, Market Access, Sales, HR, R&D, Clinical, and vendors to align content efforts with overall marketing initiatives. Collaborate with subject matter experts within the organization to gather insights and create authoritative content.
  
• Research and Insights: Conduct thorough research to gain a comprehensive understanding of the pain management field, procedures within the space, and our audiences. Use the insights to inform and enrich content creation, ensuring it resonates with our audiences. Stay updated on industry trends, automation resources, emerging writing techniques, and best practices in copywriting.
  
• Maintain and increase professional and technical knowledge by on-the-job training, attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  
• Support compliance with the company quality standards, FDA regulations and guidance, applicable EU Medical Device directives, applicable ISO standards, and other pertinent country specific medical regulatory requirements.
  
• Perform special projects and other duties as assigned.
  
  
  
  
  
  EDUCATION AND/OR EXPERIENCE
  
  
  
  
  Required
  
  
  • 
    
  • Bachelor's degree or equivalent experience in relevant field (marketing, business, communications, journalism, etc.).
    
  • A minimum of five years relevant experience in content marketing and copywriting roles, demonstrating expertise in both areas.
    
  • Experience in developing and executing content marketing strategies that align with brand objectives and drive engagement.
    
  • Demonstrated experience in creating and managing compelling content across various mediums (e.g., blog posts, articles, social media, videos, infographics).
    
  • Experience in managing and coordinating content production with cross-functional teams and external stakeholders.
    
  • Experience with AP and AMA style guides.
    
  • Strong understanding of content marketing best practices and optimization techniques and SEO and copywriting principles.
    
  • Familiarity with digital marketing channels and platforms, including social media, email marketing, and website content management systems.
    
    
    Bonus
    
    
    • 
      
    • Master's degree in relevant field.
      
    • Knowledge of healthcare industry and healthcare-related content.
      
    • Experience in the medical device industry, preferably in the pain management, spinal surgery, or related specialties.
      
      
      SKILLS, ABILITIES, AND CHARACTERISTICS
      
      
      • 
        
      • Ability to analyze content performance metrics and make data-driven decisions to improve content strategy.
        
      • Strong organizational skills and keen attention to detail.
        
      • Excellent communication skills with the ability to work effectively in a team environment.
        
      • Exceptional writing, proofreading and editing skills, with a strong command of grammar, spelling, and punctuation.
        
      • Demonstrated ability to create compelling, well-researched, and audience-centric content and copy.
        
      • Takes initiative, great pride, and ownership in work.
        
      • Ability to effectively engage with team members of all levels and across departments.
        
      • Self-directed with ability to effectively work under tight deadlines, adapt easily, and manage multiple projects independently, with patience.
        
      • Adaptable and thrives in a dynamic and fast-paced environment.
        
      • Tech savvy: advanced computer skills, particularly in MS Word, MS PowerPoint, and Adobe; proficient in mobile/cloud resources including Box, Monday.com, and CRM software (preferably Salesforce and related plug-in applications), and comfortable learning new technical systems as needed (Zoom, Slack, Smartsheet, etc.).
        
        
        PHYSICAL REQUIREMENTS/WORK ENVIRONMENT
        
        
        • 
          
        • Travel (Distributed Workforce) - Approximately 10% of time will be spent traveling for team meetings, conferences, or meetings.
          
        • Physical Demand - While performing the duties of this job, the employee is regularly required to stand, walk, and sit for extended periods of time. Light physical effort required by handling objects up to 20 pounds occasionally and/or up to 10 pounds frequently. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus in relation to travel and operating a personal computer. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
          
        • Mental Demand - Moderate to high degree of concentration due to volume, complexity, and/or "pressure" of work. Ability to make critical thinking skills decisions under pressure.
          
        • Work Environment -
          
          
        • Potential exposure to bloodborne pathogens, pharmaceuticals, chemicals, needles, and sharps, and radiation (from x-ray / fluoroscopy and similar medical equipment).
          
        • Meet and maintain customer/medical facility access requirements, including regular or periodic drug screenings and background checks with a satisfactory result in accordance with Company requirements and the requirements of the customer/medical facility attending.
          
        • When working in a home office environment, a dedicated office with minimal distractions which assures maximum privacy of computer screens to protect confidential and sensitive information is required; highspeed internet connectivity is required to work effectively.
          
          
          
          
          
          
          
          Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of all employees assigned to this position. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
          
          
          
          In addition to offering a great culture and work environment, Vertos also offers the following benefits:
          
          
          
          Health Insurance
          
          
          • 
            
          • Medical
            
          • Dental
            
          • Vision
            
          • Basic Life and AD&D
            
          • Supplemental Life & AD&D
            
          • Long-Term Disability
            
          • Health Care and Dependent Care Flexible Spending Accounts (FSAs)
            
          • Health Savings Accounts (HSAs) with employer contribution
            
            
            Paid Time Off
            
            
            • 
              
            • Paid Time Off
              
            • Paid Holidays
              
            • Jury/Witness Duty Leave
              
            • Bereavement Leave
              
            • Parental Leave Salary Continuation
              
            • Short-Term Disability Salary Continuation
              
              
              Other Benefits
              
              
              • 
                
              • 401(k) Retirement Savings Plan with employer match
                
              • Employee Assistance Program
                
              • Voluntary Accident, Critical Illness, Hospital Indemnity and Legal
                
              • Access to BenefitHUB discounts for 200,000 + vendors
                
                
                
                
                
                
                
                
                
                
                
                
                Pay Range: $100,000 - $125,000 per year
                
                
                
                
                
                
                
                Apply for this Position
                
                
                
                
                
                
                
                
                

Keywords: Vertos Medical, Aliso Viejo , Content Marketing Manager, Executive , Aliso Viejo, California