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On Premise Manager, Non-Alcohol

Company: Diageo
Location: Aliso Viejo
Posted on: September 19, 2022

Job Description:

Job Description :Core to Diageo North Americas ambition is to delight consumers and customers with great choice by promoting positive drinking and leading in the low and no-alcohol category! This approach supports our social values and aligns with our commercial interests as a business making premium drinks!This role will form part of a new Non-Alcohol business unit that will lead the end-to-end marketing, commercial and business management working closely and using our wider Diageo resources. The team will focus on Seedlip initially and lead exciting future initiatives in this space. The end-to-end connectivity of this team will enable the focus & resilience needed to accelerate growth in this dynamic category.Key Outputs / Results

  • Build and Lead Diageos non-alcohol on trade sales strategy in conjunction with the Non-Alcohol Sr. Commercial Manager.
  • Accountable for key National Accounts Non-Alcohol beverage programmes and requisite education programmes, working alongside Ambassadors in relevant states.
  • Lead both the internal and external brand education programme, delivering training and brand advocacy to relevant parties.
  • Work cross functionally to assist in the local allocation of resources, such as trade, A&P, and incremental spending
  • Drive connectivity between distributor, national accounts & channel team to align overall goals and programming plans
  • Collaborate with central on-premise Strategy and Marketing Directors for any regional needs and opportunities, and act as the overall region field guide to the central on-premise team
  • Communicates all channel programming/initiatives to local teams to ensure understanding & gain feedback
  • Sets the execution expectations to customers and communicates performance against goals.Qualifications and Experience Required:
    • College graduate with 5+ years of proven experience within education and brand advocacy, distributors and national accounts and plan execution performance
    • Experience working across a diverse beverage alcohol distributor network preferred (Open, Control and Franchise states).
    • Direct on trade /customer experience preferred.
    • Encouraged to be very self-motivated and results oriented.
    • Strong organizational, communication and influencing skills are required.
    • Shown success influencing and developing customer/market strategies and execution plans.
    • Proven experience working optimally within a matrix organization required.Worker Type :RegularPrimary Location:Aliso ViejoAdditional Locations :Job Posting Start Date :2022-08-12-07:00

Keywords: Diageo, Aliso Viejo , On Premise Manager, Non-Alcohol, Executive , Aliso Viejo, California

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