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Digital Marketing Manager

Company: KORE1
Location: Aliso Viejo
Posted on: August 6, 2022

Job Description:

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for "Digital Marketing Manager" for one of our clients in Aliso Viejo, CA.
You will be responsible for managing the marketing funnel end-to-end by planning, executing and expanding across digital channels. The right candidate can think strategically and manage campaign optimization, performance metrics, and content marketing.

  • Lead and manage the marketing strategic plan, campaign planning, and financial management
  • Proactively move projects forward across multiple business lines
  • Manage agencies and vendors
  • Pursue a data-driven approach to measuring marketing and closely manage conversion rates, including CPL and CPA
  • Measure performance through campaign tracking, analysis, and reporting to budgeted financial results
  • Drive customer acquisition by experimenting and learning
  • Partner with Data Science, Product, Underwriting, Analytics and Operations teams to drive qualified leads
  • Manage development and maintenance of websites and social media accounts
    • You have a minimum of 3-5 years of direct-to-consumer marketing experience
    • Agency and in-house experience preferred
    • Strong foundation in data analytics in both online and offline marketing channels
    • You have experience developing direct marketing campaigns
    • Proven ability for creativity and flexibility in marketing strategy and implementation
    • You have experience running A/B tests and performing audience segmentation
    • You are experienced in managing agencies, including digital, print and mail vendors
    • Direct response copywriting experience and landing page optimization is a plus
    • Experience in the insurance or healthcare space is a plus
      Kore1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Kore1 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Kore1 expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Kore1's employees to perform their job duties may result in discipline up to and including discharge.

Keywords: KORE1, Aliso Viejo , Digital Marketing Manager, Executive , Aliso Viejo, California

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