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Senior Marketing Manager

Company: Book & Ladder
Location: Aliso Viejo
Posted on: August 4, 2022

Job Description:

Overview of Book & Ladder: Are you someone who is passionate about growing a business and developing world class talent? At Book & Ladder, our goal is to inspire the imagination & intellect of the future! We are looking to hire leaders who go beyond the standard operating procedures... leaders who want to revolutionize the student housing industry. As one of the fastest-growing property management companies in the industry, Book & Ladder has added 22 properties, 8,300+ beds, and 1.5 billion dollars in assets over the last 2 years. We are poised to continue to grow at this exponential rate over the next year and are looking for the next group of rock-star individuals to help us continue to set the bar in the industry. Are you one of them? Instagram: LinkedIn: Website:
Principal Objective: As the Sr. Marketing Manager, you are responsible for initiating world class marketing tactics that lead to increased occupancy and the overall success of the Book & Ladder portfolio. This person will help craft our global and regional strategy, develop campaigns, and build new audiences on emerging platforms. They will work cross-functionally across our marketing teams at a national level and oversee student housing and multifamily marketing initiatives.
Key Responsibilities:

  • Manage corporate marketing initiatives such as annual/monthly marketing plans, monthly newsletter, renewal campaigns, move-in campaigns, etc---
  • Collaborate with the Corporate Marketing Team and onsite teams to create and execute timelines for creative campaigns and projects that align with the brand's strategic goals.
  • Coordinate and execute quarterly/monthly company updates across the Book & Ladder portfolio that includes scheduling calls, setting agendas, and update presentations for corporate events.
  • Ensure reputation management is executed across the portfolio on consistent occurrence.
  • Portfolio marketing support for lease-ups, turns, move-in, welcome week, etc---
  • Manage portfolio marketing collateral and the systems used to access, configure, and execute on-site marketing initiatives. Qualifications/Requirements:
    • 4+ years post undergraduate experience in a relevant field
    • Project management experience
    • Bachelor's Degree or higher
    • Compelling communication skills with the ability to create powerful and persuasive messages
    • Commitment and ability to succeed within a fast-paced organization
    • Traditional and digital marketing experience
    • Experience with design and editing software: Canva Adobe Creative Suite Wordpress Hootsuite Sparkcentral
      • Locations: Aliso Viejo, CA
      • Job Type: Full-time
      • Work Remotely: No
      • Required to reliably commute or willing to relocate to office location
        • 401(k) matching
        • Dental insurance
        • Health insurance
        • Paid time off
        • Retirement plan
        • Vision insurance
        • Supplemental Pay: Bonus potential
          Preferred Qualifications:
          • Student Housing Experience

Keywords: Book & Ladder, Aliso Viejo , Senior Marketing Manager, Executive , Aliso Viejo, California

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