Senior Brand Manager, AV
Company: Orange County Behavioral Health
Location: Aliso Viejo
Posted on: May 8, 2022
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Job Description:
Description: At LG, innovation is the foundation of everything
we do. We make products and services that make lives better, easier
and happier through increased functionality and fun. Put simply, we
make Life Good from home appliances, consumer electronics, vehicle
components and mobile communications to business innovations in
digital signage, air conditioning, solar and LED lighting. We are
currently seeking our newest innovator to join our dynamic team as
a Senior Brand Manager, Home Entertainment/AV on the Marketing
Team! Key Responsibilities: Supports LGs long term brand strategy
and contributes to bringing the brands US vision to life in
everything we do. Develops and implements best-in-class marketing
strategies and the metrics that measure their impact- to deliver
business and brand equity goals. Crafts omni-channel communication
strategies for product segments, translating functional and
technical specs in to compelling and differentiated consumer
propositions. Ensures communication strategies are integrated
across all elements of the marketing mix from advertising to
in-store, leveraging Paid, Owned and Earned channels. Engages and
influences key stakeholders across the organization, including US
senior management, sales and product leaders, HQ counterparts etc.
to gain alignment on marketing and communication strategies,
investment/media mix recommendations and overall priorities. Serves
as brand lead on key marketing activities including media planning
and budget management. Translates strategies into effective
communication at retail including point-of-sale, displays and
retail activations Works with Market Research to identify brand and
consumer research needs to inform and validate strategies while
keeping abreast of changing consumer, marketplace and channel
dynamics. Analyzes and evaluates data to derive actionable insights
and implications. On-going monitoring of brand health and
reputation identifying opportunities and risks. Monitors
competitive landscape and identifies implications, potential
business impacts. Job Requirements: Bachelors degree in marketing
or related field with 10+ years of marketing, brand strategy or
brand management experience with a proven track record of results.
Strong leadership experience in brand development, leading new
product launches, success in managing agencies, experience in
collaborating with cross-functional partners. Polished written and
oral communications. Ability to develop and present compelling,
engaging and polished PowerPoint presentations that inform, inspire
and influence. Ability to distill data, complex business issues
into effective storytelling that clearly articulates business
issues, opportunities and recommended action. Deep knowledge of
media landscape Exceptional budget management skills Audio Visual
product experience required Skills/Knowledge/Ability: Strategic
thinker/visionary Entrepreneurial courage Creative problem solver
Knowledge of culture, trends Excellent written and verbal
communication. Adept at presentations. Experience in developing
multi-channel/integrated campaigns Experience in evaluating,
implementing, and analyzing effective media plans Responsiveness
and strong follow-through skills Resilient - Able to work in a fast
paced environment and can pivot quickly based on changing business
needs and macro trends. LG Electronics, USA Inc., LG Mobile
Research USA LLC, LG Electronics, Alabama, inc., LGEVU and Zenith
Electronics LLC provides equal employment opportunity to all
individuals regardless of their race, color, creed, religion,
gender, age, sexual orientation, national origin, disability,
veteran status, or any other characteristic protected by state,
federal, or local law. Further, the Company takes affirmative
action to ensure that applicants are employed and employees are
treated during employment without regard to any of these
characteristics.by Jobble
Keywords: Orange County Behavioral Health, Aliso Viejo , Senior Brand Manager, AV, Executive , Aliso Viejo, California
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