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Lead Generation Manager

Company: egnite Health
Location: Aliso Viejo
Posted on: April 3, 2021

Job Description:

OpportunityThe mission of egnite's Lead Generation Manager is to build a marketing lead generation capability for our Company. A/B test tools, messaging, and outreach strategy to find what works, and implement it! This role will be in charge of building and nurturing a continual feed of qualified sales leads for our sales team (initially 4+ per week and ideally growing). This position will report directly to the VP Product Strategy & Marketing.
Responsibilities The primary success measure for the Lead Generation Manager is the quantity and quality of the sales leads they generate. This will be achieved through:

  • Email campaigns
  • Website traffic / lead generation conversions
  • Social posts and paid ads
  • Conference presentation follow-up
  • Qualifying calls with prospective customers
    In this role, a successful team member will:
  • Organize, prioritize, and manage leads coming through a variety of channels.
  • Conduct outreach to prospective customers ranging from hot intros from conference interactions, warm intros from website inquires, and cold calling.
  • Qualify all levels of purchasers over the phone.
  • Manage a seamless hand-off of warm leads to the Area Vice President for an in person sales meeting.
  • Support online live product demos and upgrade discussions for existing customers. Additionally, this role will be asked to support:
  • Development of online webinars to generate awareness and understanding of the company
  • Marketing efforts at conferences
  • Content creation for website and social posts
  • Engagement and monitoring of engite's social media accounts
  • PR strategy and execution Ideal candidates have:
    • A passion for making a difference in the world - in our case, helping patients
    • A bachelor's degree in marketing, business, or a related field
    • 3+ years of B2B SaaS software marketing experience; healthcare a bonus
    • Past successes in a growing, early-stage environment
    • Excellent communication skills, written and verbal
    • Outstanding customer management skills, previous sales or client services experience a plus
    • Team player excited by the prospect of shared successes in collaboration with our sales and marketing teams
    • Driven self-starter not intimidated by cold calling and building relationships with world class physicians
    • Strong attention to detail and organization skills
    • Proficiency in Microsoft Office Suite especially PowerPoint, Excel, and Word
    • Location flexible within the United States, ideally based in Pacific, Mountain, or Central time zone
    • Open to up to 15-20% travel either to our headquarters in Southern California (as needed) or to support customer visits/attend conferences

Keywords: egnite Health, Aliso Viejo , Lead Generation Manager, Executive , Aliso Viejo, California

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