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Product Marketing Manager - Cardiology/Neurology

Company: Ambry Genetics
Location: Aliso Viejo
Posted on: September 5, 2020

Job Description:

Job OverviewThis position will be a part of the product marketing team including Cardiology and Neurology/General Genetics. This team manages Ambry's full menu of genetic tests and related programs.A successful candidate identifies and executes marketing programs that drive product/program revenue and growth for Ambry. This role includes the use of market research to add insight into product/program rollout and tactical plans. You will translate clinical research into simple to understand value propositions that communicate our brand and its value to the customer. This role will interface with numerous functional areas including Sales, Commercial Learning & Development, Design Team, Web Team, Genetic Specialists, Genetic Counseling Services, R&D, Clinical Affairs, Legal and Compliance.Job ResponsibilitiesLeads the development of strategic GTM plans and marketing campaignsDevelops appropriate sales tools, collateral, web content, and top line mass communication content based on specific audience type and goals of initiativePartners with tradeshow strategy manager to identify relevant industry tradeshows and promoting products/programs at selected tradeshowsCommunicates with Sr. Leadership team on product and/or program performance, issues, or market changesParticipates on cross-functional teams to gain necessary feedback to ensure product and/or program successUnderstands competitive landscape and stays on top of industry trendsCreates clear performance metrics and programs to measure effectiveness of relevant marketing efforts including competitor matricesDevelops, in collaboration with Learning & Development Manager, the product and/or program messaging portion of training materials for Sales to ensure effective communication of core messagingCollaborates with the Clinical Affairs/Research team to identify key research submissions that align with supporting Ambry value propositions and programsActs as internal and external champion for the Ambry preventive care programs + related productsEnsures work is performed in compliance with company policies including privacy, HIPAA and other regulatory, legal, and safety requirementsParticipates in and attends relevant national and regional trade shows and rides along with reps in the fieldIn collaboration with Sales, identifies and establishes relevant KOL speakersAttends and participates in key client meetings, as neededJob RequirementsBachelor's Degree in a scientific field, experience in rare disease, cardio, or neuro preferredUnderstanding of the intersection between genomic testing and pharma for rare diseaseMBA preferredDigital marketing experience preferredProficient in Microsoft Office Suite: Word/Excel/Power PointWell-acquainted with project management software and skillsPolished and engaging presenter to ensure messaging and value proposition is clear and understandable to target audienceWilling to travel for tradeshows, field rides, and client meetings3+ years experience in a product marketing role preference for the rare disease diagnostic space--About UsAmbry Genetics Corporation is a CAP-accredited and CLIA-licensed molecular genetics laboratory based in Aliso Viejo, California. We are a genetics-based healthcare company that is dedicated to open scientific exchange so we can work together to understand and treat all human disease faster.At Ambry, everyone is welcome. A career at Ambry Genetics is a chance to be part of a dynamic company that aims to improve health by understanding the relationships between genetics and human disease. We earned our reputation as industry leaders by responsibly introducing cutting-edge genetic testing solutions and continually sharing what we learn with the global scientific community.At Ambry you will be learning, challenging yourself, and having fun while collaborating with teammates through the open exchange of ideas. We also offer access to gym memberships, onsite food trucks, "Lunch and Learns," and more. Our outstanding benefits program includes medical, dental, vision, 401k, FSA, and generous paid time off (PTO) program. Ambry Genetics is an Equal Opportunity Employer (EOE) and we maintain a drug-free work environment.Ambry Genetics is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race (and traits historically associated with race, including, but not limited to hair texture and protective hairstyles such as braids, locks, and twists), color, creed, religion, sex, sexual orientation, gender identity, gender expression (including transgender status), national origin, ancestry, age, marital status or protected veteran status and will not be discriminated against on the basis of disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.Ambry does not accept unsolicited resumes from individual recruiters, third party recruiting agencies, outside recruiters or firms without an executed contract in place. We are not responsible for any fees related to resumes that are unsolicited or are received by Ambry. Such resumes will be deemed the sole property of Ambry and will be processed accordingly.

Keywords: Ambry Genetics, Aliso Viejo , Product Marketing Manager - Cardiology/Neurology, Executive , Aliso Viejo, California

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