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Product Marketing Manager, Global eCommerce Platform

Company: Metagenics
Location: Aliso Viejo
Posted on: May 13, 2022

Job Description:

Summary:About Metagenics:
Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics' team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.
People Culture First:
At Metagenics, we believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.
Responsibilities:Position Summary:As Product Marketing Manager, your mission is to ensure that the entire organization is aligned on the needs of our buyers & customers and the unique value proposition of our products. It is your direct responsibility that our customer-facing teams and partners are equipped with the knowledge and material to successfully bring our products to market. You will lead the planning, development and execution of the company's product marketing and communications strategy to make sure our customers understand what makes our products unique and how specific technology innovations built into our products help improve their business. Your knowledge of the market and competition will make you a key stakeholder in the feature prioritization process.
Ideal candidates have experience as a functional expert in a SaaS technology company. You will be the primary connection point between the Product, Sales and Marketing teams, so your communication, enthusiasm and ability to work cross-functionally is incredibly important.
Responsibilities:

  • Develop ideal customer profiles & personas to provide strategic guidance for product development, marketing targeting, and drive mid-funnel sales metrics
  • Play a role in creating the product positioning & packaging strategy to serve as a key input for sales enablement and website and marketing material updates to increase traffic, MQLs, and SQLs
  • Create the overall product narrative, messaging development, and maintain source material for marketing and enablement teams to generate compelling collateral and increase MQLs and SQLs
  • Closely collaborate with the Product & Engineering team on feature prioritization, market analysis, competitive intelligence, and new feature/release launch
  • Lead GTM strategy development, working closely with product & marketing, to amplify product releases with the goal of increasing product adoption, MQLs, and SQLs
  • Standardize and lead the way in which Product, Marketing, and Enablement teams launch products in-market driving MQLs, NPS, and customer satisfaction
  • Support the marketing content & thought leadership strategy to drive website traffic and ongoing customer engagement
  • Synthesize competitive intelligence to inform sales strategies, positioning, and up-to-date tools (battle cards, competitive responses, etc.), with a view towards improving sales effectiveness.
  • Manage win/loss reporting to provide actionable intelligenceWhat you'll need:
    • A Bachelor's degree in business, marketing, or technology or relevant field of study
    • 3-5 years product marketing experience in a SaaS technology company
    • Preferably experience in both SMB and Enterprise
    • Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
    • Experience in crafting positioning, personas, and packaging products
    • Ability to operate independently across a set of cross-functional partners
    • Exposure to performing competitive market analysis
    • Ability to interpret results to action improvements
    • Excellent written and verbal communication
    • Ability to quickly build rapport and maintain relationshipsMetagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.
      Click here for Metagenics' California Data Privacy Act Disclosure
      #LI-POSTIND123

Keywords: Metagenics, Aliso Viejo , Product Marketing Manager, Global eCommerce Platform, Advertising , Aliso Viejo, California

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