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Marketing Coordinator

Company: NFP Corp
Location: Aliso Viejo
Posted on: May 10, 2022

Job Description:

Who We Are We're NFP, a four-time Best Places to Work award winner in Business Insurance for 2017, 2018, 2019, and 2020. We are also recognized as an Elite 2018 Agency award winner named as a Top Employee Benefits Firm. We are a leading Insurance Broker and Consultant that provides Employee Benefits, Property & Casualty, and Retirement and Individual Private Client solutions to help our clients reach and realize their goals because we believe business is personal. Our personal commitment to our team and our clients have created long-lasting and successful relationships across our growing 300+ nationwide offices and 17 international locations. To learn more, please visit: The Role at NFP Our NFP Retirement division is seeking an Marketing Coordinator to join the team. Working within an in-house marketing department, the Marketing Coordinator will work alongside other marketing department teammates and firm leaders to develop digital marketing solutions that satisfy organizational objectives and project specifications. This person is responsible for all digital marketing deliverables including email campaigns, websites, landing pages, social media, and digital advertising. Duties and Responsibilities: Draft engaging marketing and advertising copy for email campaigns and social media Create, launch, and develop e-mail campaigns Assist in audience segmentation, audience growth, and consumer journeys within a CRM Support development of marketing-automation and lead-generation initiatives Keeping pace with new marketing- and web-development-industry trends Manage our brand presence across social media channels Optimize campaigns for new customer acquisition & member engagement Assess and leverage third-party social media and content management platforms Analyze and report on campaigns Reporting on email campaign analytics and data, and interpreting them into relevant information/insights (KPI's, engagement, conversion etc.) Monitor all available competitive data to analyze competitors' effectiveness Communicating to team and management on strategy/project results Knowledge, Skills, and/or Abilities: Excellent communication skills (written, verbal and interpersonal) Well-organized and self-motivated Ability to produce quality work in a fast-paced environment Strong attention to detail Familiarity with LinkedIn, Twitter, Facebook, Instagram, Vimeo, YouTube and social media management platforms (i.e., Sprout Social, Buffer, Hootsuite, Sprinklr, HubSpot Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook) Comfortable working with a style guide; knowledge of AP Style a plus B-to-B experience a plus Content portfolio a plus Familiarity with: Visual Studio, SalesForce, Unbounce, Pardot and Microsoft Office Demonstrated ability to learn new technologies, software, tools etc. Outstanding ability to think creatively and strategically and to identify and resolve problems Education and/or Experience: Bachelor's Degree in PR, Communications, Marketing or related field preferred Prefer some digital content marketing and social media experience, either in-house or in an agency Financial industry experience a plus Professional experience working in an environment with complex requirements and regulations Knowledge of digital marketing best practices Experience in B-to-B and financial services a plus, but not mandatory What We Offer: NFP is proud to offer a competitive salary, PTO & paid holidays 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our People First culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. NFP and You ... Better. Together. NFP is an inclusive Equal Employment Opportunity employer.

Keywords: NFP Corp, Aliso Viejo , Marketing Coordinator, Advertising , Aliso Viejo, California

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