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Senior Marketing Manager

Company: J.F. Shea Family of Companies
Location: Aliso Viejo
Posted on: May 9, 2022

Job Description:

Job ScopeWe are looking for a talented marketing professional to lead marketing efforts for our stabilized portfolio comprised of 27 apartment communities and growing. The Senior Marketing Manager will be responsible for the development and execution of all marketing initiatives for the stabilized portfolio as well as spearhead enterprise level programs designed to enhance the resident experience.This dynamic individual will collaborate with the Marketing, Operations, and other cross-functional teams to achieve the business objectives and performance goals established for each assigned property as well as for the department and the Shea Apartments portfolio. This position is both creative and analytical in nature and requires strong written and verbal communication skills.The Senior Marketing Manager, as with all Shea team members, is expected to conduct themselves in a professional manner that is consistent with Shea Core Values and the Business Ethics, Employee Conduct and Confidentiality policy.Job DutiesManage all marketing programs, advertising campaigns, and communications associated with the stabilized portfolio.Lead marketing efforts related to the resident experience. Identify new opportunities as well as improvements to existing resident programs/tools. Audit digital channels to ensure accuracy and brand consistency for all assigned properties and make content adjustments/improvements as needed.Manage the process for updating digital assets like photography, videography, etc. in conjunction with the Brand Manager. Schedule shoots, upload assets, and update digital channels.Monitor and support reputation management and social media efforts for the stabilized portfolio, working with the Senior Digital Marketing Manager.Collaborate with the Senior Digital Marketing Manager regarding performance and optimization of digital advertising and email campaigns for stabilized properties.Collaborate with the Brand Manager on the development of community-specific creative assets, collateral, and promotional materials for the stabilized portfolio.Develop and implement property and marketing signage for the stabilized portfolio.Report on key metrics, analyze and interpret trends and provide actionable insights for the Management team. Participate in annual marketing plan development and budgeting process for each stabilized community.Serve as the primary marketing contact for the Regionals and Onsite teams of our stabilized properties.Conduct quarterly site visits, attend applicable Operations meetings, and participate on pertinent calls for assigned portfolio. Continue to evaluate and improve customer experience across multiple channels and touch points.Remain up to date with marketing trends and potential new channels to keep us ahead and relevant in the marketplace.Technical Professional Knowledge (Knowledge/Skills, Education, and Experience)Experience with strategic planning and execution of large-scale marketing campaigns.Experience presenting metrics and progress to goal to senior level stakeholders.Excellent understanding of digital marketing concepts, best practices and KPI's.Experience in customer service and online reputation management.Experience with MailChimp or similar ESP's for email marketing efforts.Ability to load assets to an asset management system and make website updates via CMS.Proficient in Microsoft Office Suite with Adobe Suite experience preferred. Experience with property management software like Yardi Multifamily Suite a plus.Bachelor's Degree required.7years of marketing experience required.Commercial real estate experiences a plus, especially within the multifamily industry.Strong communication and project management skills with excellent attention to detail.Curious, critical thinker with an ability to interpret data.Team player with a positive attitude and good follow-through.Highly collaborative, inclusive, creative, and flexible.Work Environment The Senior Marketing Manager works in a professional office environment and interfaces with external/internal customers, vendors, sub-contractors, residents, and public agency staff on a regular basis. Work hours are usually scheduled from Monday through Friday from 8 a.m. - 5 p.m. However, the Senior Marketing Manager should be flexible with availability depending on the needs of the department. The Senior Marketing Manager will always maintain professionalism with management and team members as well as successful communication and positive relationship building. Physical RequirementsThe physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to communicate verbally and in writing, stand, walk, and sit. The noise level is usually quiet to moderate.Shea Properties is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.EOE/M/G/D/V

Keywords: J.F. Shea Family of Companies, Aliso Viejo , Senior Marketing Manager, Advertising , Aliso Viejo, California

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