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Marketing Coordinator

Company: Motion Solutions
Location: Aliso Viejo
Posted on: May 9, 2022

Job Description:

Job DescriptionSalary: MOTION SOLUTIONS SUMMARY:Founded in 1956, Bearing Engineers, Inc. dba Motion Solutions has always brought the latest technologies to the marketplace. Through the years, customers have come to count on us for honest, practical answers, and the most cost-effective solutions to their electro-mechanical needs. As specialists in high-tech markets such as semiconductor fabrication equipment, medical equipment, aerospace, and robotics, we provide Engineered Solutions and mechanical and electrical components to address all your precision positioning needs.POSITION SUMMARY: The marketing coordinator will play a vital role in the sales department creating and developing marketing content and processes to promote growth and strengthen the Motion Solutions brand. This candidate will work closely with sales management to identify opportunities for new client acquisition. ESSENTIAL DUTIES AND RESPONSIBILITIES: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Promote Engineered Solutions and product sales by developing and implementing marketing and advertising campaigns that communicate the Motion Solutions' value proposition.
  • Coordinate and manage web and social media strategy to include website development, blog updates, and social media updates.
  • Manage and track the lead generation process from email blasts, drip campaigns, website visitors, and tradeshow connections.
  • Collect and present results and ROI on marketing spend.
  • Coordinate with outside vendors, as necessary, to support marketing efforts.
  • Monitor marketing KPIs using Google Analytics, Google Ads, Bing, and other tools.
  • Create, proofread, and edit copy for various marketing channels and sales needs, ensuring a consistent voice and quality work.
  • Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plan meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, coordinating mailing lists, and tracking results.
  • Develop, manage, deploy and maintain an application library.
  • Develop collateral and marketing plan for product launches.
  • Travel as necessary, up to 10%.
  • Other projects as assigned.
    • QUALIFICATIONS:
    • 1 – 5 years of previous work experience in a marketing role.
    • Evidence of successful marketing, event, public relations, website, and business development/relationship programs required.
    • Marketing management within a manufacturing environment desired.
    • Work experience using different tools to maintain and update web pages.
    • Expertise in Google Analytics.
    • In-depth understanding of SEM campaign strategies and SEO practices.
    • Analytical abilities – the ability to clearly explain what the marketing data means and how Motion Solutions should use this information.
    • Knowledge of Microsoft Office (PowerPoint, Word, Excel). Familiarity with Microsoft Dynamics and Act-on a plus.
    • Ability to work independently and as part of a team and take on new tasks with varying levels of difficulty.
    • Knowledge of Automation Industry or technical aptitude a plus.
    • Strong phone and written communications skills required. EDUCATION/EXPERIENCE: Bachelor's degree in BBA/BS/BA in marketing or a Bachelor's degree in marketing, business administration or related field. Marketing management within a manufacturing environment desired. LANGUAGE SKILLS:Ability to read, analyze, and interpret marketing related materials. Ability to write reports and marketing related copy. Ability to effectively present information and respond to questions from managers, engineers, vendors, and our customers. Accomplished English speaking and writing.KEY RELATIONSHIPS:Internal:Interacts frequently with a variety of Motion Solutions personnel such as: Field and Inside Sales team, Engineering, and Finance.External:Interfaces with all key vendor partners and customers.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk and sit. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus. Keyboard skills a requirement.OTHER DUTIES:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice. We offer a comprehensive benefits package that includes: Medical, Dental, Vision, Flexible Spending Accounts, company paid Life Insurance and Long-Term Disability, a matching 401(k) Retirement Savings Plan, 15 days Paid Time Off and up to 12 Paid Holidays per year.

Keywords: Motion Solutions, Aliso Viejo , Marketing Coordinator, Advertising , Aliso Viejo, California

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