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Sr. Marketing Manager - Population Health Platform

Company: Ambry Genetics
Location: Aliso Viejo
Posted on: January 15, 2022

Job Description:

This position will be a part of the marketing team including Cardiology, Oncology, and Neurology, and General Genetics. This team manages Ambry's full menu of genetic tests and related programs.

Location: 1 Enterprise, Aliso Viejo, CA -92656

As a Sr. Marketing Manager, you will be responsible for developing and managing product marketing strategy, as well as identifying and executing key marketing programs that drive product revenue and growth. Although you will not have direct reports you will also be expected to influence others around you and help instill best practices into all areas of marketing. This role will interface with numerous functional areas including Sales, Commercial Learning & Development, Design Team, Web Team, Genetic Specialists, Genetic Counseling Services, R&D, IT dev, Clinical Affairs, Legal and Compliance.
II. Duties and Responsibilities:
Develop and manage product marketing strategy and in collaboration with product management for the CARE (Comprehensive Assessment Risk Education) platform
Utilizes market research to add insight into product development, rollout, and tactical plans
Liaise with internal and external stakeholders to better understand customer needs, coordinate feedback with commercial teams and customers
Tracks and understands competitive landscape and market drives and trends
Communicates with Sr. Leadership team on product performance, issues, or market changes
Leads the development of strategic GTM plans and marketing campaigns
Develops appropriate sales tools, collateral, web content, and top line mass communication content based on specific audience type and goals of initiative
Partners with tradeshow strategy manager to identify and plan for relevant industry tradeshows
Creates clear performance metrics to measure effectiveness of marketing efforts
Develops and delivers, in collaboration with Learning & Development team, Sales training to ensure effective communication of core messaging in the field
Collaborates with the Clinical Affairs/Research team to identify key research submissions that align with supporting Ambry value propositions
Attends relevant national and regional tradeshows and key client meetings
Acts as internal and external champion for the Ambry CARE platform
Ensures work is performed in compliance with company policies including privacy, HIPAA and other regulatory, legal, and safety requirements
Experience in developing consumer facing content a plus

IV. EDUCATION and Knowledge:
Bachelor's Degree in related field (MBA preferred)
Digital marketing experience preferred

V. TECHNICAL COMPETENCIES (Skill, Abilities and Capabilities) :
Proficient in Microsoft Office Suite: Word/Excel/Power Point
Polished and engaging presenter to ensure messaging and value proposition is clear and understandable to target audience
Willing to travel for tradeshows, field rides, and client meetings

7+ years of experience in a product marketing and/or product management role
Strong understanding of the molecular diagnostic market and genetic hereditary screening

Link to posting:

About Us
Ambry Genetics Corporation is a CAP-accredited and CLIA-licensed molecular genetics laboratory based in Aliso Viejo, California. We are a genetics-based healthcare company that is dedicated to open scientific exchange so we can work together to understand and treat all human disease faster.

At Ambry, everyone is welcome. A career at Ambry Genetics is a chance to be part of a dynamic company that aims to improve health by understanding the relationships between genetics and human disease. We earned our reputation as industry leaders by responsibly introducing cutting-edge genetic testing solutions and continually sharing what we learn with the global scientific community.

At Ambry you will be learning, challenging yourself, and having fun while collaborating with teammates through the open exchange of ideas. We also offer access to gym memberships, onsite food trucks, "Lunch and Learns," and more. Our outstanding benefits program includes medical, dental, vision, 401k, FSA, and generous paid time off (PTO) program. Ambry Genetics is an Equal Opportunity Employer (EOE) and we maintain a drug-free work environment.
Ambry Genetics is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race (and traits historically associated with race, including, but not limited to hair texture and protective hairstyles such as braids, locks, and twists), color, creed, religion, sex, sexual orientation, gender identity, gender expression (including transgender status), national origin, ancestry, age, marital status or protected veteran status and will not be discriminated against on the basis of disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

Ambry does not accept unsolicited resumes from individual recruiters, third party recruiting agencies, outside recruiters or firms without an executed contract in place. We are not responsible for any fees related to resumes that are unsolicited or are received by Ambry. Such resumes will be deemed the sole property of Ambry and will be processed accordingly.

Keywords: Ambry Genetics, Aliso Viejo , Sr. Marketing Manager - Population Health Platform, Advertising , Aliso Viejo, California

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